Video is one of the best ways to connect with your audience, to build more rapport en to get people engaged with you and your content.
According to research done by comScore people that watch a video stay about 2 minutes longer on the page they’re viewing than those who don’t.
It’s no wonder about 87% of marketers are using video in their marketing efforts.
There’s dozens of different ways those very same marketers are shooting themselves in the foot and efficiently cripple their video marketing.
In this post I’d like to talk about one of those mistakes in particular. It’s a colossal mistake that will prevent you from really connecting with your viewers.
How to kill off rapport almost instantly
The main structure for creating a video is actually pretty simple.
There’s a simple 3 step video marketing formula for creating videos that, if you follow them, will result in videos that your audience wants to watch and learn from.
The first step in that formula is the introduction.
This is where I see a lot of people going wrong already, and I’ve certainly been guilty of this myself. But these very first seconds are incredibly important in capturing people’s attention.
That’s all you have to capture people’s attention, after that you’ll lose about 20% or more of your viewers. Depending on how well you do in those first few seconds.
Video: Take this simple video marketing to heart to increase your engagement!
(Get the Free training I talk about in the video by clicking here!)
Here’s what NOT to do:
Don’t start a video off with something like “Hello guys” or “Hey everyone” or any similar phrases.
Because those phrases instantly signal the viewer that you are talking to a group of people (which you are in fact), instead of talking specifically to them.
You, your and you’re:
These words are some of the most powerful words that you have available in the English language. The reason is because in the end your viewer is watching your video because they want something.
What’s that something?
Obviously it depends on the kind of content that you produce. In general they visit your site and watch your video (or read your blog post) because they either have a question they want to get answered, or they have a problem they want a solution to.
Keep your videos personal!
When you shoot your video pretend you’re just having a (one sided) conversation with just one person, learn to tell stories to make your points and give people what they want, and you’ll start seeing more people engage with you.
‘Tis that simple y’all!
Use the video marketing tips I taught you above to your advantage when creation your next videos, to better connect with your audience.
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To your success,
Ps. What if you could have people reaching out to YOU, wanting to buy from you or join your team? Learn the secrets to positioning yourself as an authority in your niche and get people to follow you and want to work with you. Click here to get this free training!