Let me tell you a little story:
You’ve probably heard it before, but after all “repetition is the mother of all skill”, so follow along.
Anyway the story I’ve got for you is the story of the “Turtle and the Hare”. (And we’ll get into why it’s an important story later)
Video version (for those who don’t like reading):
Here’s the synopsis:
Mr. Turtle and Mr. Hare were having themselves a little race to see who’s faster.
Little unfair if you ask me…
Like a Ferrari racing a little Volkswagen… but whatever.
Anyway, as expected the hare takes the lead immediately while the turtle is already behind from the very first second.
At this point you’d think the race is over, the hare wins.
Well not exactly, I forgot to mention that Mr. Hare is just a little overconfident (and honestly) a bit cocky.
So when he’s well ahead in their race he decided to take a nap. And the rest, as they say is history:
By the time the hare woke up the turtle had already reached the finish line and so he had won the race. While at the same time, everyone that placed their bets on the hare lost they cashola.
The main takeaway from this short little story is this:
If you want to make it in internet marketing you’ve got to keep on moving all the time. You cannot be Mr. Hare (a.k.a. the lazy piece of crap) and expect to have success.
That’s not how it works.
You see, if we take things to an internet marketing space the turtle would be a newbie to marketing but somebody who’s serious about their success.
The hare would be somebody with a bit more skills already, and therefore able to move faster. But lacks the consistency.
And if you need to have one thing to succeed it’s consistency!
The Turtle, the Hare and the Internet Marketer
Let’s take a look at the journey we’re all on (at some point along the way).
We all begin at square one: at zero.
And this by they way, is not just with internet marketing but this is true with other things. Like losing weight, working out or any goal you want to achieve for that matter.
We start out like the hare quite often, taking massive action right from the start.
But, we often don’t follow through.
Which is really a mindset problem. My recommendation would be learning how to overwrite your current mindset.
I’d highly recommend registering for Michael Bernoff’s webinar on doing just that. I’ve been through one of his courses, and this guy is really a genius.
You can sign up by clicking this link! (opens in a new window)
Ok, so what we need to do is keep the momentum going.
Which can be pretty tough, as this is something that I have been struggling with myself as well as many others.
Here’s my suggestion:
You probably have these big goals for next month, next year, etc. Don’t ya?
Chop it up! Because your huge goals can be very overwhelming for yourself and achieving those goals takes massive heaps of work and effort to even get close to reaching them.
If you set your goals too high, you set yourself up for failure.
So instead of focusing your energy on the big goals you create a couple of small goals, kinda like tasks for you to do.
This can mean shoot a video, write a blog post, send an email, etc.
But this gets you started, it’s not so overwhelming anymore. It’s something you can easily do!
And when you finish one task…
you simply move on to the next one and keep on moving.
Now THAT’s the turtle’s secret to success!
It’s not about being the best in the world.
It’s not about moving at a faster pace (although it helps).
It’s not even about your skill set or knowledge (although they help).
It’s about keeping your working habits up and staying consistent. It is moving on, no matter how slow the process is!
Now I’ve realized that this is something a lot of people struggle with, myself included (and maybe you as well).
That’s when I knew I needed help.
I needed to get help with getting in motion and staying in motion!
And I found it!
Here’s my recommendation if you’re struggling with taking action:
Sign up for Michael Bernoff’s program “Call2Action“, you won’t be disappointed.
I’ve been through this program myself and I’m already finding myself to be more productive than I used to be.
It has, and will continue to make a big difference not only in my business but also in my personal life. Couldn’t recommend it more!
Again, go ahead and sign up here.
Your Partner in Marketing,