In order to get the most out of your blog you have to get found, which means you need to rank on the first page of Google as well as other search engines for the right keywords and key phrases.
There are two main things here:
Firstly you need to find the right long tail keywords that you want to rank for, especially when you just get started. As it’s going to be way harder to rank for the main keywords (also called head keywords), since there will be way more sites trying to rank for that particular keyword.
The second thing to note is that you will have to rank on the first page in order to get found. If you’re ranked as one of the first 10, you’re losing out on virtually all the traffic.
Studies show that the number 1 spot in a search gets on average 32,5% of the traffic from people searching for that particular search. Whereas the number one result on the second page gets about 1%!
In this post I’m going to show you exactly how to do keyword research and analysis for your blog posts the right way to find the best keywords to target.
Please note that in order to get first page ranking, you’ll need to focus on both off-page and on-page SEO as well. All while you avoid getting a penalty by Google, which can tear down your rankings.
Alright, let’s jump right into it.
Why do you need to do keyword research?
If you’re ignorant (like the past me), you might be saying something like:
“Do I really need to focus each and every blog post on targeting one particular long tail keyword? Can’t I just write some cool stuff, spread the word and people will find it anywayz?”
That’s what I used to think…
The results of that was getting about 10 visitors a month through Google (which is crappy). And to make it even worse, looking at my statistics about 8 of those visitors where searching for my name, doh!
Most likely friends and family too…
Please don’t make the same mistake former me made and do your long tail keyword research before you start writing your next blog post!
Neil Patel has even said that (at the time of writing) about 91% of his search traffic came from long tail phrases.
So don’t underestimate them.
The last thing you want to do is to just write your blog only to find out that nobody is searching for the words you use to describe your topic or that you don’t have any chance at ranking because you didn’t use the right key phrases and LSI keywords in your post.
The Keyword Research Tools I use
So how do you actually go about finding the right words and phrases to focus your blog post on?
You have most likely heard about the Google Keyword Planner before, since it’s the most known and popular tool for doing keyword research that is out there today.
But there are others:
I’ve personally used 4 tools to find keywords for my blog posts that I’m going to share with you. Obviously I can’t pass judgement upon tools I’ve never used, but I do want to share the ones that I use and like:
This is the only of the keyword research tools, that’s not free.
You can actually use this for multiple purposes, including spying on the competition to find out how easy it is to actually rank for it and a rank tracker so you can actually see how you’re doing.
That being said, the keyword research module is actually free.
One thing I will say about this one is that the keywords it gives you are pretty broad. So for example, if you search for the term “keyword research” (like I did before writing this), you will find search terms containing things like “adwords” or “search engine optimization” as these are related to the search term.
If you know really well what you want to write about, you might want to use some other system.
However, if you’re not completely sure what to write about, this will probably give you a couple of good long tail keywords to write about.
Overall this is a pretty cool tool.
This one is pretty cool as well.
The way this works is you type in the head keyword and this site will then spit out long variations by adding words either before or after whatever key phrase you use.
It will give you results like this:
Why use Keywordtool.io?
Almost all results that this site will give you are focused around the keyword you give it. Which makes it awesome for finding those longer phrases that in the end make it way easier to actually get your blog post indexed and ranked on the first page in the search engines.
Honestly, this one is pretty similar to the one just above this one.
It takes the search phrase you provide and it finds those longer tail keywords for you using Google instant.
One of the things I like about UberSuggest is that you can get more suggestions based on any of the phrases it has already given you.
Click this link to try UberSuggest for yourself.
The Keyword Planner
Obviously this (short) list of keyword research tools would NOT be complete without Google’s own tool.
The king sitting in his throne when winter is coming.
One of the main features it offers is analysis of the amount of monthly searches (which Market Samurai has as well) and givesw you an indication of the amount of competition.
But you probably already knew that, didn’t you?
Which brings us to:
How to do your Keyword Research and selection
This is it, the meat and potatoes!
I’ve shared with you the tools I use to do my keyword research for SEO purposes, now it’s time to show you how to use them.
Watch the video tutorial below where I show you my step-by-step guide to doing your keyword research:
Remember to check your competition before you start the writing process for your blog post or article to make sure it’s a search terms you actually have a shot of ranking at.
Otherwise, what’s the point of doing your research in the first place?
Now it’s your turn!
You now know exactly how to do your keyword research to find those long tail keywords to target. It’s now your task to actually take this information and actually implement it into your business.
To your success,