One of the most common problems that internet marketers suffer from is the lack of traffic. And chances are, if you’re reading this, you want to get more traffic to your blog or your website.
And you’re in the right place!
In this blog post I’m going to teach you exactly how to find the keywords that Google Analytics hides from you. And more importantly, how to use this information to improve your rankings and to draw in more traffic to your website.
Which is what this training is all about…
The problem with Google Analytics
Once upon a time in a galaxy far far away, you could actually see exactly what keywords people are using to find your content and how many people use those keywords.
Okay Okay, I admit… it actually was just a couple of years ago.
But the problem is that this is no longer the case as the vast majority of keywords will be labeled as “(Not provided)”. As you can see in the screenshot below:
The screenshot above comes from a small video game blog I created a couple of months ago as a test.
As you can see virtually all the search traffic coming to the site is classified as (not provided). Which isn’t really giving me all that much insight, now is it?
Luckily there’s a solution as I’ll show you in the video below.
Video Tutorial: How to get more traffic by using one simple Google Analytics “hack”.
(Get my free training course that will teach you how to become an authority in your niche and attract more traffic and leads. Click here.)
Okay, so how do you get access to the keywords that people are searching for to get to your site?
Within your Analytics account, go to Acquisition > Search Engine Optimization > Search terms.
If you have never been to that page before, you will be asked to integrate your Google Webmaster Tools with your Analytics account. Go ahead and do this.
It’s a really easy process.
Once you’ve gone through the process of linking up your Webmasters account, you have taken an important step in the process of SEO.
How to find your missing keywords and what to do with them
Alright, you’re now all set to track the keywords people are typing in when they find your site. However, there are two minor problems with using this method.
- Through this method, you cannot get any information about from the past. You can only the information from the time you connected your Webmasters tools to your account.
- The information is not 100% accurate and it takes about 24-48 hours for the stats to show up in your account. But the information is good enough to give you actionable insights into your content.
When you go into the “Search Terms” tab of your Google Analytics account, you will see something like this:
Let’s take a quick look at what this actually means:
It may be a bit difficult to understand since it’s in Dutch. But the first column is the number of impressions (the amount of times my blog posts have showed up in the search results), the second column is the number of clicks, then there’s the average position and your click through rates. All numbers are based on the last 30 days.
One thing to note here:
The daily numbers will be rounded first, so a single click might not show up here. This is the only downside to using Google Analytics to discover what keywords are bringing in search traffic.
So you got the list of keywords, now what?
If you’re like me, looking at statistics all day is just one of the most boring things to do, and I’d rather do other stuff with my time.
So how do you get more traffic using these numbers?
Take another quick look at the image above. Pay close attention the the second result “pokemon reborn guide”. As you can see I’ve had about 250 views for that keyword over the past month.
But get this:
In the blog posts that I’ve done (which is basically me playing the game and talking random stuff at the same time) I’ve never even targeted that specific keyword! Which means there’s a huge opportunity, if I were to get back into building that blog that is.
So here’s what to do:
Firstly, you should take a look at the keywords that you are getting impressions for (preferably one with your average position as close to 1 as possible) that you haven’t written a blog post about yet.
Think about it…
If you’re getting found for that keyword without even doing search engine optimization to optimize for that keyword, it should tell you that it should be easy to rank if you’re going after that keyword specifically.
Your homework going forward:
Yes, I’m going to actually assign you homework!
The reason I’m doing this is because no marketing strategy will work for you until you actually take action to get it to work.
So here’s the next step:
- Go through your keywords tab within your Google Analytics account.
- Find one of the keywords that you’re getting found for, that you have NOT specifically targeted before.
- Create a new blog post around the keyword you found at step 2.
Are you committed to building your business? Leave me a quick comment below telling me you’re going to actually take action and do it, love to hear from you!
To your success,
Ps. Do you want to get more traffic to your blog and collect more leads? Get my step by step training course that will teach you all you need to know about blogging. Get it here for free.