Email marketing is one of the most effective type of marketing that can help you get more traffic to your blog, build trust and credibility with your audience and of course to sell stuff.
Sometimes your emails are just not the responses that you would like.
A few days ago, someone asked me on Facebook if I could take a look at his email sequence. He’s getting leads, but they’re not converting into signups for his business.
So, what I’m doing in this blog post is share the things that I would tweak and test, as well as some helpful email marketing tips.
Ill try to deliver the content in such a way that you’ll be able to get actionable tips out of it, even though I’m looking at a specific business.
Tip 1: Make your messaging consistent
To make your email marketing more effective, always try to make sure that the funnel you send people to is consistent.
What do I mean by that?
When you’re promising them ABC lead magnet on your optin page, make sure you send them that very same lead magnet.
Try to keep the wording the same, so that it breathes familiarity.
Without having to think about it, your new subscriber should know that it’s the information they requested.
The optin page in this case was promising a few different things: How to create an eye-catching website, make an interesting email newsletter, a guide to driving more traffic and copywriting secrets.
But, here’s the problem…
The email I got after subscribing sent me to a sales page with a headline that read: “Do you want to make an extra $10.000 per month from home? Watch this entire video to discover the shortcut…”
Do you see the problem here?
At this point in the email marketing campaign there’s a disconnect for the receiver.
Tip 2: Craft irresistible subject lines
In order for people to visit your website and ultimately buy from you, they’ll first need to actually open your emails.
I’m getting tons and tons of email every day.
You’re subscribers are most likely also subscribed to a few dozen other email lists. Which means you’ll have to compete with everyone else for attention.
There are 2 things that are incredibly important to getting your emails opened:
Subject line & Sender Name.
I’ll talk more about the latter later on in this blog post, but let’s have a look at subject lines first.
Research has discovered that 33% of people open emails based on the subject line alone. (Tweet this statistic)
The question now becomes, how do you make sure that your email stands out among all other emails in order to get it opened?
You should know that the ONLY goes of your subject line is to get people to click and actually open your email.
That’s it, nothing else!
One of the ways to write compelling subject lines is to go for the straight benefit for your recipients. Something that’s desireable for them and that they want to have or learn.
But I’d like to also give you 3 other subject line ideas here.
Method 1: The Shocker Subject Line
The goal with this type of subject line is to shock people and get them to the point where they HAVE to learn more about the outrageous thing you said in your subject line.
And thus they’ll click.
In case you’re unsure about what I mean by shocker email, let me give you an example:
“[Firstname], I think about you in the shower”.
Imagine getting that email in your inbox. You’d probably be like: “Dafuq is this all about?!” And the only way to find out is to read the email.
Don’t send an email like this just to shock people and always make sure you clarify it as soon as possible!
In the example above the story is that the marketer that sent the email (forgot who it was) was thinking about ways to better serve his audience while he was in the shower. Then the rest of the email went into what he thought of.
See what he did there?
At the start of the email he put things into perspective, get people’s minds out of the gutter, so to speak.
Method 2: Curiosity
Curiosity isn’t just for killing cats, ya know!
In fact it’s one of the most powerful things you can do in any of your marketing. Make people want to know more, and they’ll take the next step to find it out.
Here’s an example of a curiosity driven subject line:
“Fake cop makes people act like idiots.”
When you read that you’re like, “what’s this about?”. And for that reason people are going to open it.
In fact, that email is the second one in my autoresponder sequence, and it’s getting around 40% open rates, which is pretty decent.
There aren’t a lot of people on this list yet, since it’s a list I only created recently.
But, you can see from the statistics that people are opening it, which I’ll have to credit to the subject line.
Method 3: Play on words, books, characters, etc.
This one is a lot of fun.
It’s where you take a popular saying, book, tv show or character and give your own spin to it.
If you’re into personal development you most likely know “Think and Grow Rich”. One thing we can do is have a subject line like “Think and Stay Poor”.
Another example would be using a character in your email:
“The George Constanza school of selling”.
A lot of people are familiar with the show Seinfeld, where George is one of the characters. It’s something people are already familiar with.
It’s a fun and interesting way to catch attention.
And by the way, there’s a George Constanza school of just about anything, since he’s a rather peculiar character.
Also, I have to give credit to Ben Settle for a lot of this email stuff. I’ve learned a lot from him and the way he does email marketing.
Highly recommend you check him out!
Now that I think of it, that shocker subject line might very well have been an email that Ben sent me.
Tip 3: Give value in your emails
Here’s the one thing that kinda turned me off in the email sequence I was taking a look at:
It was mostly pitching stuff.
I understand you want to make money, and so you’ve got to sell stuff to people.
But being over promotional is rarely the answer.
Remember the two things that are incredibly important for getting your emails opened?
Your name is actually the most important factor that will determine whether people will open your emails or not.
Think about your closest friends or family. If you get an email from them, you’re going to open it, no question about it.
It doesn’t even need to have a subject line, because of the relationship you have.
In your email marketing you want to build this type of relation with the people that are subscribed to you. You want to be seen as someone that they like and trust.
How do you do that?
Provide them with value, all the freaking time! For example I get a lot of email, most of which I never open. But, if it’s an email from Neil Patel or Brendon Burchard, I’m opening that sucker 9 out of 10 times.
The reason being is that these people provide incredible value.
One thing to not is that you don’t have to provide all of the value inside of your email itself. You can send them to your latest blog post or a video you created, as long as it really helps your readers.
After a little bit of time, they associate you with value.
One of the analogies I like to use is that you’re training your subscribers like you would a dog. When they do what you want them to (open your email, click on a link, reply back, etc.) you give them a treat (value).
You’re basically training people to open your emails and click on your links. Yes, people are pretty smart animals and can learn this. ;)
Tip 4: Your email Itself is a sequence!
Most of the time when we’re talking about email, it’s all about campaigns and sequences.
What some people tend to forget is that fact that there are also other sequences in play here. Those are the sequence of each email all by itself.
Here’s what I mean by that:
Remember, when I told you earlier that your subject line along with your name are what’s most important to getting your email opened? And that your subject lines’ only goal is to get your emails opened?
That’s the first step.
In your subject line, you only “sell” people on wanting to read the first sentence of your email, nothing more nothing less. After you’ve crafted an irresistible headline, the next part is the introduction of your email.
Your email’s introduction (first few sentences of your body copy) have only one goal. Can you guess what that one single goal is?
If you said, to get people hooked and read the rest of the email, then you’re correct!
Stories are a great way to do this by the way. There’s something about stories that makes us want to continue reading them, driving us crazy when we don’t know how it’s going to end.
Then finally there’s the rest of your email.
This is the part where you sell people on why they need to click on the link in your email (or any other call to action you may want to use). Use curiosity and straight up benefits to get people to want to click.
Then the final part of your sequence is the page you send people to. Remember to make it congruent with the things you said in your email or you’ll piss your subscribers off.
And that entire sequence is just ONE email.
Tip 5: Screw my (and everyone else’s) advice!
Yes, you read that right!
Here I am giving you these email marketing tips, the next moment I’m telling you to disregard my own suggestions.
The reason being is that fact that nobody can tell you exactly how you should do your email marketing, for various reasons.
Firstly, what might work in one niche might not work in yours.
And secondly, what might work well for me may not work that great for you. Even if we’re in the same niche. Different kinds of people will resonate with our personalities, which means we’ve got different kinds of people on our email lists.
Here’s what you should always do with email:
Test, test, test! By all means, go ahead and use the subject line ideas I gave you. Just make sure that you’re tracking it and analyze whether or not you’re getting results you’re satisfied with.
Nothing is written in stone!
Don’t get to attached to what XYZ gooroo advises and be willing to go against their recommendations if the results aren’t what you were looking for.
Two things can happen:
You implement their advice and it gets you favorable results. That’s awesome, keep doing more of that! But keep on testing and refining to get even better results out of your email marketing.
If you don’t get great results…
That’s awesome too! You didn’t fail, you simply learned what doesn’t work. Moving forward you won’t make that same mistake again.
Either way, you win! :)
If you’re not using email marketing to build your business, you’re missing out big time!
Using these email marketing tips you should be able to see better open rates and better responses from your emails.
What subject line did you get in your inbox that you just HAD to click on? Or what crazy subject line did you send out that got amazing opens?
Let me know in the comment section below.
Also, please go ahead and share this blog post if you got value from it! Greatly appreciate it. :)
To your success,