Twitter is one of the biggest social media platforms that are out there today, so it makes perfect sense to use Twitter marketing to build your business.
I’ve never really been a big fan of Twitter myself, so I haven’t used it a lot until very recent.
But, after studying and doing I found a couple Twitter Marketing strategies that you can use to grow your followers, get more engagement and more traffic to your website.
Alright, let’s dive right into these 7 Twitter marketing tips!
#1: Know the platform and adjust your posting frequency
Twitter is probably one of the fastest moving platforms out of all social media networks.
What I mean by that is that a post you make right this second will get pushed down in your followers’ feeds very quickly by all other Tweets that come after it.
It’s unlikely people will see it after an hour or so.
Keep in mind that when you’re marketing on Twitter you should aim for a higher posting frequency than on Facebook for example.
You have to catch your followers at the times they are online.
If you’re only posting twice a day, what are your chances someone happens to be online at those times? I’d say pretty slim…
I know it’s a harsh truth, but if you’re going to make Twitter marketing work for you, you’ll have to keep this in mind and tweak your strategy accordingly.
#2: Check your engagement and adjust accordingly
When you’re Tweeting it’s important to monitor the engagement you’re getting, like the amount of likes and retweets.
Take a closer look at the type of content that you’re posting to see what resonates well and what doesn’t.
And even more importantly:
Take a look at the times of you’re tweeting at, as well as the impact this has on your engagement. Try to find the times that people are most engaged with your tweets….
And post more at those times!
If you’re using Buffer you can use their analysis tool to see when your followers are most likely to be online.
Additionally you could FollowerWonk to do this.
Both of these are pretty cool Twitter marketing tools, but I personally prefer using Buffer.
It’s an awesome scheduling tool, highly recommend you check it out if you’re not already using it.
#3: Use relevant hashtags in your tweets
Sounds obvious, I know…
You don’t really need to be a marketer to figure this out, since Twitter is highly driven by hashtags.
And that’s exactly the power!
Especially when you’re new and you don’t have a lot of followers yet, you’re not getting a lot of people to actually see your Tweets.
Using hashtags will help, since people are searching for them. It’ll open up your Tweets to a new audience that you wouldn’t have gotten exposed to if you didn’t use those hashtags in your tweet.
Research has shown that that tweets that have hashtags get 2 times the engagement as tweets without! (Tweet this stat!)
You can find the research findings here.
One more thing you should know about it is that tweets with more than 2 hashtags get less engagement than those with just 1 or 2.
#4: Work on getting more followers
Groundbreaking advice, right?
Eating pie is awesome, but just like your Twitter marketing, the slice of your pie will determine the amount of value and enjoyment you’ll get out of it.
Bottom line: You need more followers (and pie, don’t forget the pie).
So, what can you do to increase your Twitter followers?
There’s basically three things you could do to accomplish this.
The first way is to be actively using the platform. Reference the Twitter tips that I’ve shared before and make sure you’re consistently posting with hashtags.
Another way you can go about is the paid road. Twitter has it’s own advertising platform, so you may be able to use that to your advantage.
I must admit, that I haven’t used it yet myself though.
Although I can’t advise you from my own experience, you’ll get a lot of value from Sprout Social’s Beginners Guide. :)
First find your target audience, for example people following industry leaders. You’ll know that these people are interested in your niche.
And start following these people.
They will then get a message saying that you started following them, and a portion of them will go and return the favor for you.
This way you can get targeted followers.
I’m all for making the most out of my time, which is why I’m usually using tools to make this process faster. What I’m using for this is a tool called Tweepi.
This lets me search other people’s followers, filter them and easily follow them from within the interface.
Just make sure you don’t overdo it with this technique.
#5: Use images with your tweets
What’s the first thing that catches your attention in the image below?
Let me go ahead and grab my tarot cards real quickly here.
I’m predicting you just answered the question with “The image used in one of the tweets”.
All kidding aside though, images are a great way to catch attention in people’s news feed.
Look at the space an image takes up compared to some of these other Tweets.
It’s pretty hard to miss. ;)
On average tweets with images get 150% more retweets! (Tweet This)
Pretty darn awesome, right?
One easy thing to do that works pretty well is to use images with quotes in your Tweets.
So make good use of images.
Alright, onto the next of my Twitter marketing tips:
#6: Fill out your complete profile
Yep, it’s “back to the basics” day here on my blog! :)
Your profile is one of the core elements of any Twitter marketing strategy, because you want people to immediately know who you are and what you do.
I just shared how following others will help you get more Twitter followers. What do you think is the first thing they’ll see when they get the notification you’re following them?
The first thing they’ll see is your profile picture. The second thing they’ll see is your cover photo and your bio, just by hovering over your picture.
You want them to see exactly what you’re about, instantly!
If people don’t know who you are or what you’re about, you’re not going to get as many to follow you. Which leads to less exposure to your tweets and less traffic from Twitter.
In short: It’s basic, but make sure it’s taken care of!
#7: When you’re tweeting, don’t make it overly promotional
If all you’re doing is sharing optin pages or sales pages, people over time aren’t going to like it.
Share quick tips, quotes, motivational or inspiration things and valuable content (whether it’s your own or other people’s).
Even if the content you’re sharing isn’t your own, it can still provide lots of value to your followers.
Thus making you more valuable, as well as getting more possible retweets and likes.
When you’re sharing somebody else’s content, make you you mention them as well by using their Twitter handle (for example @maikel_michiels)
Doing this will send a notification to the person you mentioned, giving them a chance to check it and possibly retweet it.
And when they do…
You’re likely to get more followers from it, since you’re basically leveraging somebody else’s audience.
Twitter can be a tough platform to get started on, because everything there is moving way faster than it does on most social media platforms.
But, Twitter can also be a very powerful platform for driving more traffic.
Using these Twitter marketing tips, you’ll be able to get more engagement over time from your Twitter audience.
Are you actively using Twitter for your business, and how does it fit into your overall strategy?
Drop me a quick comment below.
ALso, if you got value from this, please go ahead and share this post using the sharing buttons, appreciate ya! :)
To your success,