Have you ever asked yourself: Why should I start a blog to build my business?
Great question to ask!
Blogging is one of the best way to build and grow your business online!
In this blog post, I’ll be sharing with you the 3 main reasons why you should start a blog (or continue blogging if you already have one).
So, why should you be blogging?
Very generally speaking there are two ways of doing online marketing:
First, there’s what we call push marketing or interruption marketing.
And then there’s attraction marketing.
The first kind of marketing is basically getting out there, advertise and try to find the right people for a product or service.
Then there’s the attraction marketing:
With this form of marketing the focus in on creating something a possible customer or client would want and attract people to the website like this.
Blogging and Content Marketing fall into this category.
88% of business in North America are using content marketing and 51% state they’re increasing their budget in the next 12 months!
Which is because it’s an effective way of building your business!
Reason #1: You completely own and control your blog
Yes, there are great ways to grow besides blogging.
You can use social media platforms like Facebook and Twitter, build your audience on YouTube or use one of the many other platforms available.
You don’t really own your audience there!
If for example YouTube decides it doesn’t like what you’re doing on your channel, they can ban your account and all your work will be lost!
Ray Higdon is one of the people that taught me a lot about blogging. I’d recommend you check out Ray’s free training if you want to get serious and grow your business!
Even though he was doing pretty much everything right. Some competitor or hater mass-flagged his videos, causing the ban.
Don’t put your business in someone else’s hands!
If you have your own blog, you have a platform that you completely own and control. Nobody can take it away or ban you.
As long as you pay your hosting lol. ;)
Get the free training I mentioned in the video above by clicking here!
Reason #2: Your blog will become a steady source of leads
The second reason why you should be blogging is because blogs can turn into a very steady source of leads for your business.
Let me ask you this:
When was the last time you got a new lead through a Facebook post you made 3 months ago?
Have you ever gotten any sales a year AFTER you sent an email?
And guess what happens when you stop a paid traffic campaign?
All of the above are great methods for getting more leads and sales, but they still have their limits.
After just a few hours to a few days, nobody is going to see your social media post anymore. That’s how fast these platforms move these days.
Same thing with email.
The advantage of blogging is the fact that your blog posts stay online on the internet forever!
They get indexed by the search engines and people will still be able to find them 6 months, 12 months or 3 years from now.
Once you get your blog’s organic traffic going, it’s literally impossible to stop!
But it’s a great source of passive traffic and leads.
Reason #3: Blogging Positions you as an expert in your niche
Who would you rather buy new fitness equipment from:
Some salesman in the store or a fitness expert?
The credible expert that clearly knows what he/she is talking about, right?
Blogging allows you to become that kind of person to the people on your list, and those that follow your blog.
When you write useful content that answers people’s questions or helps them solve their problems, you’ll become an authority in their eyes.
And as you probably know:
Getting people to buy from you is way easier once people know, like and most importantly trust you.
Your blog posts become that bridge that connect you with your readers.
So, why blogging to build your business?
Because it’s one of the best platforms to help you create a reliable steady flow of traffic and leads, immediately start to build trust with them and become an expert in your niche!
If you’re not blogging I’d say you’re seriously missing out on the benefits!
Looking to get started with blogging yourself? Check out this free training that I’ve created that teaches you how to become an authority in any niche through blogging.
To your success,
Ps. Not getting the results you want from your blog? Click here to learn everything about building authority and getting tons of leads through blogging!